International optical group Specsavers is committing an initial $20 million in its bid to become New Zealand's leading eyewear retailer.

International optical group Specsavers is committing an initial $20 million in its bid to become New Zealand's leading eyewear retailer.

It launched its first six stores yesterday, and aims to have 20 by March, and 30 by the end of next year.

Co-founder Doug Perkins said the market could ultimately have between 50 and 60 stores.

He expected Specsavers, which he started with wife Mary in 1984 from their spare bedroom in Guernsey in the Channel Islands, to become the second-largest player in New Zealand in its first year, and to reach the top spot within five.

The group is the world's third-largest optical group and the fastest growing. Revenue for this year is forecast to top $3 billion, up from $2.5 billion last year. Perkins said the company had succeeded by delivering a large range of fashionable glasses at low prices, something he believes New Zealand consumers will embrace.

Strong demand in Australia has already seen the group open 140 stores across the ditch this year.