In general franchise systems use precise methods to service and satisfy the customers.

 

By documenting these practices, the franchisor institutionalises the buying experience.

 

In general customers don't like surprises, this then ensures a consistent operation, and therefore builds customer loyalty and brand recognition.

Franchising in general is successful, because we are people of habit and are brand-driven.

 

When we purchase goods and services - we trust brands that we see everywhere, every day.

 

We tend to be loyal to a product or service delivered to us the same way all the time.