- Brand identification

- Successful method of doing business

- Proven marketing and distribution system


Franchising is a strategic relationship between groups of people who have specific relationships and responsibilities with a common goal to dominate markets, for example to obtain and keep more customers than their competitors.

In reality you are investing your assets in a system to utilize the brand name, operating system and ongoing support. You and everyone in the system are licensed to use the brand name and operating system.

The business relationship is a joint commitment by all franchisees to get and keep customers. Legally you are bound to get and keep them using the prescribed marketing and operating systems of the franchisor.

To be successful in franchising you must understand the business and legal ramifications of your relationship with the franchisor and all the franchisees. Your focus must be on working with other franchisees and company managers to market the brand, and fully use the operating system to get and keep customers.