What Is Franchising?

Franchising is the most popular system for growing a business in the United States today. According to every government survey, franchising has experienced explosive growth since the mid-70s and is expected to be the leading method of doing business in the new century.

In the United States, there are over 2,500 franchise systems. These systems have in excess of 534,000 franchise units, which represent 3.2% of the total businesses. This 3.2% of all businesses controls over 35% of all retail and service revenue in the U.S. economy

 
Franchising is one of many business methods and or models a company or business may use in capturing market share.

The others are company owned units or a combination of company owned and franchised units.

Franchising is a business model and or system for obtaining and retaining customers under a branded name and or mark.

Franchising generally, is a proven marketing / advertising system for creating an image in the minds of current and future customers.

It is a method for distributing products and services that satisfy customer needs.